Most people don’t scroll “below the line”, meaning they interact with content that’s been selected for commercial, rather than informative, reasons. For basic searches like “hotels” or “buy shoes”, the top half of the page can show only paid-for results or Google’s own properties, like its proprietary hotel booking tool. Certain types of searches – for recipes or product reviews – are increasingly ad dominated. Here’s the argument against Google Search: Early adopters aren’t using Google anymore.” “In 2000, Google got popular because hackers realised it was better than Lycos or Excite,” Gross said.
It came weeks after tech investor Daniel Gross wrote a post calling for a “new Google”. Last week an anonymous commentator called DKB posted a provocative and widely shared story called “Google Search is Dying”. It’s still going strong, but there’s a niggle: well-respected internet experts are beginning to question whether it’s as effective as it once was. Google Search remains the company’s most lucrative unit, making about five times as much as YouTube and dominating 86 per cent of the global search market. It’s more than plausible that the company will have to restructure its ad business as a result. This year it faces several antitrust lawsuits – including the shady Jedi Blue case – as well as heightened scrutiny from Congress and the European Commission. Less so at Meta.īut will Google’s dominance continue? That’s not a given. Top engineers still want to work at Google. Google’s cloud division is nipping at the heels of Amazon and Microsoft.
YouTube is growing so fast it’s surpassed Netflix as the world’s biggest streamer by revenue. In two years’ time, Google will turn off ad tracking on its own Android phones, putting even more pressure on Facebook’s model. Google is much less reliant on ad-tracking technology than Meta, especially the invasive sort banned by Apple last year. Analysts are uniformly bullish on Google’s immediate prospects. The tech state from Mountain View now trades at a greater premium than its neighbour in Menlo Park. Whereas Meta’s shares are down 36 per cent in 2022, Google’s owner, Alphabet, has hardly been affected.
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